AudiThe Indian automobile market is predominantly compact car market with most of the sales coming from the small car models. In this light, German luxury car maker Audi is evaluating various options to enter the domestic small car segment, including rolling out its recently-launched compact hatchback A1, according to reports.

It was reported that Audi’s competitors such as BMW and Mercedes-Benz have already announced plans to launch small cars in India. The reports quoted Anil Reddi, Head (Sales), Audi India as saying “There is definitely a huge market in India for such cars (compact). We are evaluating various options (to tap this segment). The important questions are what car, at what price and the target segment. Our customers in India are very demanding and want the latest.” But he, however, declined to put any time line for the proposed roll-out.
Audi has recently launched A7 Sportback, a luxury sedan with a price tag of over Rs 65 lakh. The reports mentioned that Reddy stated that the company would be launching a brand new version of its existing A6 model in India in the fourth quarter of 2011. “The current A6 model is priced at about Rs 38 lakh. It is too early to put a price tag to the new A6 model that we will be launching. It will be on the same A6 platform,” he said. It was also reported that when asked about the likely roll out of its premium sports utility vehicle Q3, he said the company is currently working on the launch of the five-door coupe crossover, which is likely to make its debut in India by late 2011 or early next year.
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